Callicarpa bodinieri for a Profusion of Violet Berries in Autumn

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When I initially discovered the

Callicarpa bodinieri ‘Profusion’

I was first attracted by the name, Callicarpa that seems to roll off the tongue. Latin plant names excited and enthralled me as a bright-eyed 16-year-old apprentice horticulturist, with a passion for learning all about plants and Gardening. Beauty Berry, caught my attention as the berries shining like violet-colored metallic clusters of evenly sized fruits of the God’s.

Today my Callicarpa is a shrub native to north America with long arching branches and more often seen as an under storey shrub or in a container garden pot collection.

Purple flowers in the Garden have won Horticultural acclaim, leading the way for bulbs is the violet hues of Allium, shrubs feature the award-winning Daphne, for flowers, the Verbena stands above the crowds.

However when it comes to purple berries they are in short supply. Callicarpa bodinieri is a deciduous summer flowering shrub  that is a riot of Violet Berries in Autumn.


Callicarpa is a deciduous shrub that can reach 10ft high or pruned after the berries have fallen, to retain the beauty berry as a small shrub. The profusion of violet berries are the result of the pollination of hundreds of star-shaped lilac flowers that appear in clusters along the stems in June.

The beauty berry requires a sunny location and fertile soil and will grow for many years suffering from very few pests or diseases. Callicarpa bodinieri ‘Profusion’ bare stems and shiny purple berries look even better when grown infront or aside Mahonia japonica the large dark evergreen leathery leaves make the perfect backdrop  growing garden.

KristenSV / Pixabay

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Stephen Pryce-Lea

Head Gardener and International Horticultural Consultant




“It’s a beautiful thing when a career and a passion grow together, when you find it in a Garden it’s like finding Paradise“

iGrowHort – A Head Gardener’s Horticultural Journey of love, life and learning.


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About Head Gardener 291 Articles
Award winning, 40 something year old professional plantsman and horticulturalist with National Trust, private parks and estate management background. My vast plant knowledge and hands on techinical experience, afforded me the opportunity to work in various horticultural landscapes, in the UK, USA & Eastern Europe. Having worked in both garden retail & the design service industry gave me the practical diversity and managerial skill set, required for running a large prestigious gardens and stately homes. I strongly believe knowledge is to be shared and have worked closely with people and staff of all ages and abilities keen to develop their passion for gardening, including groups of children, special needs and adults. I have hosted guided walks, talks and tours for those keen to learn about cultivated and wild plants, garden development, history and design. As an member of the NNCPG and National Trust, I am actively involved in the preservation of several important plant collections both in public and private gardens throughout the UK. “It’s a beautiful thing when a career and a passion grow together, in a garden it’s paradise” Follow @IGrowHort on GardenTags. Stephen is passionate about gardening as Head Gardener with a team of ten staff he manages a prestigious Cheshire country estate of 55 acres, inc wild flower meadows, woodland, organic kitchen and formal gardens. Follow Stephen today”


  1. Aw, this is awesome! Hey, I didn’t know there were a shortage of purple berries. Purple is my favorite color and it’s amazing how this one color comes in so many different shades. Thank you so much for sharing your knowledge with us on what you’re exploring and learning new.


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