When I initially discovered the Callicarpa bodinieri ‘Profusion’ I was first attracted by the name, Callicarpa that seems to roll off the tongue. Latin plant names excited and enthralled me as a bright-eyed 16-year-old apprentice horticulturist, with a passion for learning all about plants and Gardening. Beauty Berry, caught my attention as the berries shining like violet-coloured metallic clusters of evenly sized fruits of the God’s.
Purple flowers in the Garden have won Horticultural acclaim, leading the way for bulbs is the violet hues of Allium, shrubs feature the award-winning Daphne, for flowers, the Verbena stands above the crowds.
However when it comes to purple berries they are in short supply. Callicarpa bodinieri is a deciduous summer flowering shrub that is a riot of Violet Berries in Autumn.
Callicarpa is a deciduous shrub that can reach 10ft high or pruned after the berries have fallen, to retain the beauty berry as a small shrub. The profusion of violet berries are the result of the pollination of hundreds of star-shaped lilac flowers that appear in clusters along the stems in June.
The beauty berry requires a sunny location and fertile soil and will grow for many years suffering from very few pests or diseases, making Callicarpa bodinieri ‘Profusion’ another perfect addition to your growing garden.