How to Develop your Social Media Strategy

In Today’s business climate social media is critical and with such online competition it does not allow us to be complacent in regard to our next transaction, sales are critical to any business be it online or otherwise. 

To generate those sales, we need to build our client base and in this multi-media environment, ensuring we are making best use of the platforms available to us.

I wanted to share with you my experience of social media evaluations and the technique I use when I win a new social media contract and my first task is to evaluate a business online presence.

The tips and questions that I put to any new client helps me to establish the level of progress the company has made and what is missing from their social network profiles.

Sharing these with you! So you can review your own online businesses social media networks. 

Making changes to maximise the potential of your business presence and online reputation should be an integral part of both your business plan and social media strategy. 

Following the guide below is your first step towards establishing a social media strategy for your client or business venture.



Goals: 
Your goal(s) must be specific and measureable. If a short term goal, (social media campaign for your annual sale) include the relevant dates. All goals should reflect your overall business and marketing goals.

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Identify key dates during campaign: 
Examples include: product launch, sale, relevant holiday 
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Campaign: 
List your overall social media campaigns. 
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Target audience: 

Who are you trying to reach and on what social media platform. 

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Identify tactics/content for each campaign for each platform.

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Measurement: 
Identify key metrics and monitoring of all content for each platform. 

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The Voice: 

Identify to voice of your social media channels. Your social media platforms should be consistent with your overall brand. Keep the voice consistent with your brand’s personality. By identifying it in a document, it makes it clear to all involved with your social media marketing. Also include things to avoid such as emoticons.

Social Media Team: 
Key members working on the account at your organization and their roles and contact information. 

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