We are often reminded the value of facebook likes as businesses struggle for to find their place amongst social media mayhem. In reality with so many big businesses relying on fake likes to boost their appeal, it would be impossible to determine the true worth of a legitimate like.
|Paying for Facebook?|
That said I am not dead set against fake likes, in fact small businesses just starting out can benefit from the initial push and viral buzz that can be generated with a few hundred fake likes, but this is short lived and unless you can maintain and deliver well targeted posts to an information hungry fan base, the likely hood is your page likes will maintain an organic steady growth based on your input and dedication.
This is where most businesses fail, committed to their business, their static website and clients, business men and women have little spare time. Social media is very time consuming and the response can be slow, very much like building your presence on Google cannot be achieved overnight. Take the time to build your network with targeted niche followers who are likely to interact with you for years to come and do not be overly concerned with numbers, remember 10 loyal followers are more valuable than 100 who never visit your page, website or share your news.
Big like hungry businesses are fueling this illegal like generating software that not only de-values our page likes but also pays the hacker for these pseudo fans, with fake names, profiles who are set never to even visit your page or website.
So thanks to the likes of Adidas and Coke we are stuck with Facebook pages that are riddled with fake likes, in their insane desire for world domination. A massing millions of fake likes just to prove to us they are socially savvy. Whilst Facebook promises to remove any it finds the reality is that the money hungry hackers desire for easy profit is going to find away around even the most secure Facebook gate.
Just like fake Justin Bieber and Miley Cirus followers on both Twitter and Facebook that run an on automatic application that are scalping thousands of faceless likes, simply to add weight to their social media domination.
What does this all mean for your small business?
In reality this type of catch all activity makes it even more difficult for new pages to claim their share of social networking. Facebook want you to pay for your ad’s and are slowly re-educating us that instead of paying for fake likes we can pay Facebook for genuine likes from real followers who are really interested in our product or service.
However; In conclusion before you rush of to invest in Facebook ad’s, there are no guarantees and whilst Facebook is very keen to take your money my research has found the result to be less than satisfactory. Having spent hard cash on Facebook ad’s for little or no return on my investment, I decided to spend my time on my page content, look and feel and by making a few subtle changes and sharing my page links with others. I found that I no longer needed to pay Facebook for likes, that in fact likes were finding my pages and new clients were engaging with my posts. Interested in reading more then subscribe to my posts. Next; Top Ten Facebook Page Mistakes!